Hafidz Zulkifli

Hafidz Zulkifli is a prominent professional currently serving as the Growth Lead at Bank Islam Malaysia Berhad, specifically in the Be U by Bank Islam division, which is a B2C digital banking initiative. His role involves leading marketing efforts and driving growth strategies within the organization.1

Professional Background

• Current Position: Head of Growth at Be U by Bank Islam.
• Focus Areas: His expertise includes growth strategies, user research, analytics, and the application of AI/ML technologies in banking.23
• Experience: Hafidz has a diverse background in marketing and digital banking, contributing significantly to the development and implementation of innovative banking solutions.

Education

Hafidz has pursued educational opportunities that enhance his skills in technology and business, including courses from Udacity.1

Online Presence

He is active on LinkedIn, where he shares insights related to his work and industry trends. His posts often reflect on team dynamics, industry events, and personal reflections on his professional journey.234

Hafidz Zulkifli's contributions to the banking sector, especially in digital transformation and growth strategies, position him as a key player in Malaysia's evolving financial landscape.