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Haakon Brunell
Entrepreneur, Executive, Impact Investor, Student. Co-founder Carbon Crusher & Katapult
Haakon Brunell is the Co-Founder and CEO of Carbon Crusher, a Norwegian startup focused on creating carbon-negative roads. Founded in 2021, Carbon Crusher aims to revolutionize road maintenance by replacing traditional heavy oil with carbon-binding biopolymers and reusing existing road materials. This innovative approach not only enhances road durability but also sequesters carbon dioxide, making it a more sustainable alternative to conventional methods.124
Prior to his role at Carbon Crusher, Brunell co-founded and served as CEO of Katapult, a leading impact accelerator in Scandinavia, and worked as an Associate Partner at McKinsey & Company. He is recognized as a serial entrepreneur and angel investor, with a strong commitment to leveraging technology for social and environmental good.234
Brunell's vision for Carbon Crusher is to address climate change by transforming how roads are constructed and maintained, emphasizing the potential for roads to serve as carbon storage solutions. Under his leadership, Carbon Crusher has gained traction in the market, with plans for expansion in the United States and several ongoing projects aimed at further reducing carbon emissions.34