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Gwenola Hanaut
Head Of Marketing at Nestlé
Professional Background
Gwenola Hanaut is an accomplished marketing executive with over two decades of international experience in guiding iconic brands to new heights. Her diverse career spans various leadership roles across renowned global companies, showcasing her ability to innovate and drive growth. With a proven track record of delivering more than 60 insights-led wine innovations, Gwenola has consistently contributed to revenue growth through the successful launching of new products in the market. Her strategic foresight is complemented by an unwavering commitment to enhancing customer experiences, making her a prominent figure in her field.
Throughout her career, Gwenola has built a reputation for her exceptional leadership skills, particularly in implementing culture change within teams of over 100 employees across multiple locations. She is known for her collaborative approach, enabling her to inspire and empower those around her. With a strong financial acumen, including full P&L responsibility, Gwenola ensures sustainable profit generation alongside ambitious growth targets, in both the wine industry and broader consumer goods sector.
Education and Achievements
Gwenola's educational background is as impressive as her professional career. She holds a Master's degree in Business Administration and Management from the esteemed HEC Paris, where she honed her leadership and strategic thinking skills. Alongside this prestigious degree, she studied Advanced Brand Management and Strategic Thinking, as well as the Executive Leadership Development Program at INSEAD, equipping her with cutting-edge insights in management and marketing disciplines.
Furthermore, she laid the groundwork for her successful career with a rigorous preparatory class at Lycée Sainte-Geneviève, providing her with the discipline and analytical skills necessary for excelling in competitive environments. Demonstrating her passion for her industry, Gwenola also achieved the WSET Level 2 Award in Wines & Spirits at the Wine & Spirit Education Trust, solidifying her expertise and deepening her understanding of wine markets.
Career Trajectory
Gwenola’s career has taken her through various pivotal roles, starting as a Marketing & Administrative Manager at GL events. She quickly moved into the luxury sector with Louis Vuitton as Customer Relationship and Product Manager, where she refined her skills in customer engagement strategies. Her journey through the world of marketing continued at Club Med, before she took on significant leadership positions within Pernod Ricard.
During her time at Pernod Ricard, Gwenola flourished in multiple roles, including Marketing Manager Spirits, Innovation Director, and ultimately the General Manager Hospitality, where she became renowned for her contributions to heritage projects within the company.
After her tenure at Pernod Ricard, Gwenola stepped into a strategic leadership role as Head of Marketing at Nestlé, where she continues to apply her unique approach to brand management and growth. Furthermore, she served as a Non-Executive Board Member at Ultimate Winery Experiences Australia and the Four Frogs Creperie, reflecting her dedication and expertise within the hospitality sector.
Gwenola's marketing acumen is characterized by her strategic development and execution of marketing and CRM plans focused on achieving growth and profit targets. She operates with a strong focus on delivering outstanding customer experiences, increasing data acquisition, and developing D2C sales channels, ensuring that her brands enjoy competitive advantages in dynamic marketplaces.
Achievements
Gwenola's illustrious career is punctuated by numerous achievements that underscore her impact in the marketing and business management domains. The successful launch of over 60 wine innovations under her leadership at Pernod Ricard is a testament to her ability to translate consumer insights into profitable product developments.
As a leader, her influence extends beyond traditional marketing; she actively works on fostering a culture of change within organizations. Her initiatives, particularly those focused on enhancing team dynamics and defining clear organizational visions, have significantly improved business performance within her units.
With strong financial acumen, Gwenola is instrumental in driving profitability while also ensuring that her teams have the resources and support they need to excel in their roles. This unique combination of marketing and management expertise enables her to effectively bridge the gap between brand strategy and operational performance.
Gwenola Hanaut stands out not only for her remarkable career but also for her genuine passion for making a difference in the communities she serves. Previously, she dedicated time as a charity worker with Enfants du Mekong, showcasing her commitment to giving back and using her talents for the greater good.
Gwenola continues to be an influential voice in the marketing industry, respected for her vision and ability to nurture brands towards sustainable success, all while advocating for exceptional consumer engagement. Her multifaceted expertise and leadership promise further contributions towards the future of the marketing landscape, especially in sectors related to food, beverages, and hospitality.
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