Gwen Pope

Gwen Pope is the Head of Global Product M&A at eBay.12 She is an experienced professional in the field of mergers and acquisitions, particularly focusing on go-to-market (GTM) strategies for acquired products. Pope has shared insights on creating successful M&A GTM plans, including the importance of early planning, pressure testing deal rationales, and building effective GTM integration plans.12

Key points about Gwen Pope's expertise include:

1. She emphasizes the need to start GTM planning early in the acquisition process, even before engaging with the target company.2
2. Pope advocates for creating a high-level execution path to capture value as part of the deal rationale.2
3. She stresses the importance of understanding the deal type (e.g., carve-out, acquihire) when engaging with target company leadership.2
4. Pope recommends building baseline deliverables and checklists for different functions to streamline the integration process.2

While specific details about her current role at eBay are limited in the provided search results, her insights demonstrate significant experience in M&A strategy and integration planning.