Gwen Ng

Gwen Ng is a digital content professional with extensive experience in the media and entertainment industry. She served as Content Marketing Manager at iQIYI.com from March 2021 to December 2021.1 In this role, she was part of the iQiyi International Business Division, where she:

• Facilitated communication and collaboration between key teams, headquarters, and regional offices
• Helmed the movie and K-Drama portfolios, strategizing marketing efforts based on online and in-app title performance
• Co-led the LOVE LESSONS campaign to market over 50 iQiyi romance dramas and movies for the SEA region, resulting in sales deals1

Career Progression

Gwen's career has evolved from journalism to content marketing, spanning both print and digital media. Her professional journey includes:

• Current Role: Digital Content Management Manager at Mediacorp Pte Ltd (April 2022 - Present)1
• Previous Positions:
  • Senior Editor, Social Media & Content Marketing at KKBOX Inc. (May 2019 - February 2021)
  • Features Editor at Sarment (December 2017 - February 2019)
  • Straits Times Lifestyle & Entertainment Journalist at Singapore Press Holdings Ltd (December 2013 - October 2017)
  • Journalist at MyPaper, Singapore Press Holdings Ltd (July 2010 - December 2013)1

Skills and Achievements

Gwen has demonstrated expertise in:

• Content marketing and strategy
• Social media management
• Entertainment and lifestyle journalism
• Cross-cultural communication (proficient in both English and Chinese)

Some of her notable achievements include:

• Boosting year-on-year viewership for KKBOX's annual concert Facebook live screening by 715%
• Launching KKBOX Singapore's inaugural batch of Student Ambassadors
• Increasing site traffic by 40% in 6 months through localized social storytelling1

Education

Gwen holds a Bachelor of Communication Studies in Journalism from Nanyang Technological University (2007-2010). She also participated in an exchange program at National Chengchi University, studying Mass Communication/Media Studies in 2008.1

Throughout her career, Gwen has consistently focused on storytelling and content creation, adapting her skills to various media platforms and audience needs in the rapidly evolving digital landscape.1