Guy Redwood

Guy Redwood is a User Experience and Research Advisor at CDS UK, based in the Western Isles of Scotland.2 He is known for his expertise in eye tracking technology and its application in understanding user behavior and engagement.36 With over 18 years of experience in eye tracking, Redwood frequently shares his knowledge with international audiences.46

Redwood is described as a decisive manager and entrepreneur who constantly seeks out new ideas and industry trends in his sector.2 He applies meticulous technical and behavioral analysis to his work.2 His LinkedIn username is "eyetracking," reflecting his specialization in this field.345

In addition to his professional work, Redwood has recently shown interest in sheep farming, sharing experiences with his "Hebridean crew" on social media.5 He maintains a balance between his technical expertise and his appreciation for nature, often starting his day observing wildlife such as eagles.6

Redwood's career spans nearly two decades, during which he has witnessed and adapted to significant advancements in eye tracking technology. He expresses renewed excitement about using this technology to explore user behavior and engagement.37 His work involves optimizing mobile shopping experiences, challenging common assumptions about user behavior, and conducting extensive research on online retail practices.1