Guy Powell

Guy R. Powell is a seasoned marketing expert with a passion for developing effective marketing metrics and processes to measure Marketing ROI and assist businesses in creating their marketing machine.

After completing his MBA at The University of Chicago - Booth School of Business and BSEE at Lehigh University, Guy moved to Germany to help global companies enhance their business and turnaround strategies.

Drawing from his global experience, he returned to the U.S. where he played a key role in launching and growing successful products with technology companies, solidifying his interest in marketing effectiveness.

Recognizing the need for measuring and enhancing marketing performance, Guy authored several influential books such as 'Return on Marketing Investment,' 'ROI of Social Media,' 'Marketing Calculator,' and 'Marketing Machine,' sharing his expertise with senior marketers worldwide.

In 2005, he founded ProRelevant Marketing Solutions, focusing on assisting mid-tier brands, particularly those advertising on TV, in refining their marketing strategies and enhancing marketing effectiveness and ROI.

Guy R. Powell currently serves as the President and Founding Partner at ProRelevant Marketing Solutions and continues to be a thought leader in the field, dedicated to helping marketers improve their effectiveness.