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    Guy Mordoch

    Chief Operating Officer (COO) at AU10TIX

    Guy Mordoch is a seasoned C-Level Business Leader and Sales & Operational Growth Specialist with a proven track record in developing and executing commercially-focused business strategies across major corporate, SME, and start-up Technology businesses.

    Currently serving as the Chief Operating Officer (COO) and Israel General Manager at Au10tix, a prominent player in identity intelligence, Guy is spearheading the company's scaling initiatives and driving operational and business excellence.

    With a rich professional background, Guy has held key leadership positions such as Senior Vice President and Head of EMEA at BearingPoint//Beyond, COO at Trax Retail in Singapore, Regional VP & Customer Business Executive – APAC at Amdocs, and Senior VP & General Manager of Comverse Asia Pacific among others.

    Guy's expertise lies in leveraging his multi-industry and multi-national senior change leadership experience to facilitate rapid business transformations, tackle financial and operational challenges, and establish new ventures by facilitating scalability, creating market opportunities, and expanding into new territories.

    Through his strategic approach of assembling high-performing management teams and implementing robust performance management frameworks, Guy drives profitable growth. His achievements include facilitating Trax's business growth by 300% in 2017 and 150% in 2018, leading to a valuation exceeding $1 billion.

    Furthermore, Guy excels in nurturing enduring, trust-based relationships with key stakeholders, including customers, management, partners, and employees. His skill set encompasses Global Cross-functional Leadership, Organizational Transformation & Growth, Senior Operational Leadership, Business Development, Full P&L Responsibility, and Strategic Planning & Orientation among others.

    Guy Mordoch's educational background includes a Master of Laws (LL.M.) in Commercial Law from Bar-Ilan University, a Master of Business Administration (M.B.A.) in Finance & International Business, and a Bachelor's degree (B.B.) in Economics and Business Management, all attained with honors from The College of Management Academic Studies.