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Guy Girard
VP Leger Opinion at Léger with expertise in business strategy and customer experience.
Guy Girard is a seasoned professional serving as the Vice President of Leger Opinion at Léger, a prominent market research and analytics company. With over 26 years of experience in the surveying, information, and technology business, Guy has established himself as a leader in the field.
Professional Background
Guy's career at Léger has been marked by significant achievements and responsibilities:
- Leadership Role: As VP of Leger Opinion, he leads a passionate team dedicated to curating online communities that provide invaluable insights for Léger's clients.2
- LEO App Development: Guy has been instrumental in the growth and success of Léger's LEO app, which has reached over 500,000 active members and 300,000 downloads in just five years.1
- Community Engagement: Under his leadership, the LEO app has released over 72,000 daily questions, garnering 15 million responses from the community.1
Education and Expertise
Guy Girard holds an Executive MBA and is designated as an Adm.A. (Administrateur agréé), indicating his professional certification in management.2 His expertise spans various areas:
- Survey and market research management
- Web application development for productivity enhancement
- Project management, including budget and timeline oversight
- Sales leadership
Personal Attributes
Colleagues describe Guy as:
- Analytical
- Intelligent
- Calm under pressure
- Believing in the importance of community for creative projects
Impact on Léger
Guy Girard has been a key figure in Léger's digital transformation and community-building efforts. He has overseen the distribution of over $18 million in rewards to LEO app users, demonstrating the company's commitment to user engagement and data quality.1 His vision for the future of Léger Opinion includes continuing to provide exceptional rewards and first-class customer experiences while supporting clients in making data-driven business decisions.1
