Guy Aridor

Guy Aridor is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University, where he has been a faculty member since 2022. His academic focus lies in understanding competition and regulatory issues within the digital economy, particularly concerning social media, online recommendation systems, and consumer privacy. He employs methodologies from empirical industrial organization, experimental economics, and applied microeconomic theory to address these topics.134

Educational Background

• PhD in Economics: Columbia University (2022)
• BA in Computer Science, Pure/Applied Mathematics, and Economics: Boston University (2014), where he graduated summa cum laude.12

Research Interests

Aridor's research examines:

• The impacts of privacy regulations on e-commerce.
• The economics of recommender systems.
• The effects of competition in digital markets. His work often involves collaborations with other scholars and has been published in various esteemed journals.145

Professional Experience

Before joining academia, Aridor worked as a software engineer at HubSpot, focusing on product experimentation tools and scaling products. He has also served as a consultant for Netflix Research.23

Affiliations

In addition to his role at Kellogg, he is affiliated with the CESifo Research Network, contributing to discussions on economic policy and digital market regulations.34

Selected Publications

Some of his notable research includes:

• "Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency."
• "The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR" published in the RAND Journal of Economics.12

For further details about his work and publications, you can visit his personal website here or view his profile on LinkedIn.