Guv Singh

Guv Singh is the Chief Executive Officer and founder of Catalyst Management, a prominent figure in the entertainment industry.12 Based in London, he has established himself as a notable manager in the music business, particularly in the realm of South Asian and urban music.1

Career Highlights

Management Experience:: Singh has managed a diverse roster of artists, including Ashley Walters, Michael Dapaah, Mist, Sam Tompkins, Steel Banglez, and Tom Zanetti.1 He is particularly known for his work in the Afroswing scene.3

Recent Partnership:: In November 2023, Singh took on a significant role as co-manager for Karan Aujla, a global Indian music star.1 This collaboration aims to elevate South Asian culture on the global stage through music and strategic partnerships.1

Industry Impact:: Under Singh's leadership, Catalyst Management has been targeting collaborations and strategic brand partnerships for its artists.1 His work with Karan Aujla, who has amassed over a billion Spotify streams and 6.3 billion official video views, demonstrates Singh's ability to work with high-profile talent.1

Background and Education

Singh holds a Bachelor of Arts (BA) in Marketing from Leeds Metropolitan University, which he completed between 2009 and 2012.4

Vision and Approach

Singh's approach to management goes beyond just music. He focuses on creating cultural impact and sharing diverse musical traditions with global audiences.1 His partnership with Karan Aujla, for instance, is described as not just about music, but about showcasing the richness of South Asian music and culture worldwide.1

Guv Singh's career trajectory from founding Catalyst Management to managing major artists and now co-managing a global Indian superstar reflects his growing influence in the music industry and his commitment to promoting diverse musical talents on an international scale.