Gustavo Paris is a creative leader and passionate designer with a diverse background in industrial design and architecture. With his eye for design, he has created award-winning projects for leading global brands such as Nike, Mercedes Benz, and Unilever. Gustavo has also founded several innovative design and creative companies, including Paris&Co, NEXT Interactive, and PwC's Digital Services, where he helped develop and nurture design talent. He also held various leadership roles in product design, creative direction, and user experience at organizations such as CBS Interactive, Caterpillar Inc., Fantasy, and Majid Al Futtaim. Born in Brazil, Gustavo brings a unique perspective and multicultural experience to his work, continuously striving to create simple and phenomenal experiences for his clients.