Gustavo Alvarado

Gustavo Alvarado is an accomplished marketing professional with over 20 years of experience in integrated marketing and media. He has a strong background in video games, music, and theatrical & home entertainment studio work.

Throughout his career, Gustavo has led global teams and successful blockbuster campaigns, contributing to over $500 million in annual revenue. He played pivotal roles in launching major gaming consoles like Xbox 360, Xbox One, and PlayStation 5, as well as driving the success of popular titles like Call of Duty.

An active member of the marketing community, Gustavo is known for his innovative approaches and expertise in brand marketing, conversion marketing, and data-driven strategies. He has also been involved in industry events and served on advisory boards.

With a passion for gaming, music, TV, film, and consumer tech trends, Gustavo stays ahead of the curve as a trend hunter and enjoys sharing insights at events like CES. He resides at the intersection of marketing and technology, showcasing his prowess as a smart home dweller and a keen observer of emerging trends.

Gustavo Alvarado graduated with a double major in Advertising and Business Administration (Marketing) from The University of Kansas. His professional journey includes key roles at renowned companies like PlayStation, Activision, Microsoft, and leading marketing agencies.