Gustav Henman

Gustav Henman is a co-founder of Beetroot, a Swedish IT company established in 2012. Alongside Andreas Flodström, Henman initiated Beetroot as a diploma project while studying at the University of Gothenburg. The company has evolved into a significant player in the tech ecosystem, focusing on sustainable software development and social impact, primarily in Eastern Europe, including Ukraine, where it has made considerable contributions to local communities through various initiatives.123

Background and Company Philosophy

Beetroot began as a small startup and has grown into an international organization with over 600 specialists across multiple countries, including Sweden, Ukraine, Bulgaria, Poland, and Vietnam. The company's mission emphasizes creating a positive social, economic, and environmental impact aligned with the United Nations' Sustainable Development Goals (SDGs) .25

Henman is particularly noted for promoting a self-managed organizational culture at Beetroot. This approach fosters trust and responsibility among team members, allowing for greater engagement and personal growth within the workforce.34 The company also operates Beetroot Academy, which aims to improve access to tech education and train professionals for careers in the digital economy.2

Personal Insights

In interviews, Henman has expressed that the foundation of Beetroot's culture stems from a strong desire to create positive change and support the personal development of employees. He emphasizes that their approach to management is not merely theoretical but rather instinctive, rooted in their commitment to social responsibility and community impact.34

Overall, Gustav Henman's leadership at Beetroot reflects a blend of entrepreneurial spirit and social consciousness, driving the company towards sustainable growth while fostering a supportive work environment.