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Gus Theodoropoulos
Chief Executive Officer at Infodash
Gus Theodoropoulos is currently the Vice President of Marketing Sciences within Ipsos' global Market Strategy & Understanding service line.1 His LinkedIn profile provides the following key information about his professional background and expertise:
Professional Role
Gus Theodoropoulos is responsible for providing consultation, planning, and execution of advanced research analytics at Ipsos. His work encompasses various areas, including:
- Brand Equity
- Category/brand level driver analyses
- Segmentation analyses
Expertise
Gus has extensive experience in both traditional and cutting-edge segmentation approaches. His areas of specialty include:
- Global Segmentation
- Decision-tree modeling
- Proprietary approaches such as Targeted Segmentation, Derived Influence/Driver Segmentation, and Censydiam Motivational Landscape
Industry Experience
His experience spans across multiple sectors:
- Consumer industries
- B2B industries
- CPG (Consumer Packaged Goods)
- Non-CPG categories
Career History
- Began his Marketing Research career in 1994
- Currently working at Ipsos
- Previous experience includes positions at Synovate and Market-Facts
- Prior experience in the insurance industry
Education
Gus Theodoropoulos attended DePaul University's Kellstadt Graduate School of Business.1
Throughout his career, Gus has demonstrated a strong focus on leveraging both survey and client database data in his analytics work, providing valuable insights across a wide range of product and service categories.
