Gunny Scarfo

Gunny Scarfo is an advisory board member at DVRGNT Ventures, a venture capital fund focused on investing in tech-enabled startups in underserved regions of America, particularly in the South, Midwest, and Mountain West.345

Key details about Gunny Scarfo:

Professional Background

• Co-founder of Nonfiction Research, where he serves as a consumer behavior expert12
• Specializes in uncovering hidden truths about consumer needs and desires through unconventional research methods1

Expertise

• Consumer insights and innovation
• Conducts research using unique approaches like sitting with inmates in prisons, studying music playlists, and throwing underground parties1
• Has worked with major organizations like Disney and Frito-Lay to inspire innovation1

Affiliations

• Founding board member of Brooklyn Poets, a literary nonprofit1
• Advisory board member of DVRGNT Ventures245

Involvement with DVRGNT Ventures

Gunny Scarfo joined DVRGNT Ventures' advisory board to support their mission of funding startups in economically and culturally diverse regions of America.45 He believes in the cause of addressing the disparity in venture capital investments between coastal areas and Middle America.34

Speaking and Thought Leadership

• Presents on consumer insights and innovation at industry events1
• Shares expertise on using unconventional research methods to drive business growth1

Gunny Scarfo's work focuses on understanding people's real-life experiences and needs, which he applies to help businesses innovate and develop products that better serve consumers.1