Guillermo de la Hera Casado

Guillermo de la Hera Casado is a seasoned professional with expertise in data science, analytics, and business intelligence.1 He previously worked at TikTok for over three years in a data science and analytics role focused on performance ads.24

Professional Background

Guillermo has a strong background in data analysis and business strategy. He is known for his:

• Expert knowledge in data science
• Understanding of overall business objectives and company priorities
• Problem-solving skills1

Career Transition

As of May 27, 2024, Guillermo announced that he was leaving TikTok to pursue the next chapter of his professional career.2 During his time at TikTok, he worked alongside industry professionals and received mentorship from colleagues like Waseem Sayegh Rani.4

Education

Guillermo is currently pursuing an MBA at IESE Business School, expected to graduate in 2026.5

Skills and Expertise

• Data Science and Analytics
• Marketing
• Business Intelligence
• Performance Advertising

Professional Achievements

• Finalist in Bain & Company's "Be Bold" Think Tank global competition3
• International experience in various business sectors

Guillermo de la Hera Casado is recognized for his ability to combine data expertise with business acumen, making him a valuable asset in the fields of data science and business strategy.