Guillaume Rotrou

Guillaume Rotrou is a managing partner at Positive Impact & Sustainable Business, a part of Insign - Creative Partners. With a strong belief in embracing ecological transition as an opportunity for the future, Guillaume brings a pragmatic, business-centric, and unpretentious approach to help clients realize responsible, profitable, competitive, and distinctive business models. His expertise includes conducting CSR potential diagnostics, defining social utility and purpose, implementing CSR strategies, engaging stakeholders, and leading responsible communication and marketing efforts.

Guillaume Rotrou's educational background includes studying Marketing Communication at ESIAE - Ecole superieure internationale d'administration des entreprises and attaining Master's degrees in Management of Ecological, Economic, and Social Transition from Green Management School. His commitment to sustainability and positive impact is evident in his activities and collaborations within various organizations, such as Insign - Creative Partners.

Throughout his career, Rotrou has held key positions in renowned organizations. Starting as a Consultant and Junior Project Manager at Kheops Design, he progressed to roles like Director of Clientele at Paris Venise Design - DDB - Interbrand, Digital Managing Partner at Insign - Creative Partners, and Managing Partner at Positive Impact & Sustainable Business. He has also served as a voluntary administrator at EDEN School France and Communication & Enterprise association.

Guillaume Rotrou's professional journey also includes significant roles like Deputy General Manager at Nurun - Razorfish Publicis Group, Deputy General Manager at SQLI Agency, and Marketing & Development Managing Partner at Insign - Creative Partners. His diverse experience spans strategic brand consulting, digital agency management, and event coordination within agencies like Sprimbox - Groupe Equitable.