Guillaume Manlhiot

Guillaume Manlhiot is a seasoned professional with over 10 years of experience in digital marketing and product management.

He has worked with major companies and startups, optimizing Apps and E-commerce websites to enhance Acquisition, Conversion, and Loyalty Marketing Plans.

Guillaume's expertise includes CRM strategy audit and implementation for companies like Burger King France, Carrefour, La Maison du Chocolat, and Cheerz.

He has extensive experience in E-commerce platform internalization, having managed customer lifecycle, client service, and country localization for brands under Kering such as Balenciaga, Yves Saint Laurent, and Bottega Venetta.

With a focus on website and app optimization for conversion and retention, Guillaume has contributed to projects for Burger King France, Quechua, and Youboox.

Apart from his hands-on experience, Guillaume offers coaching and training in digital marketing, web analytics, Agile product development methodology, and tools.

Guillaume Manlhiot holds an impressive educational background, including studies in business schools, an MBA in entrepreneurship from ESSEC Business School, and participation in various programs at the University of California, Irvine.

Currently, Guillaume operates as an independent Digital Product and Marketing Consultant at Guillaume Manlhiot Conseil, following previous roles as a CRM Consultant, Product Marketing Director, and Retention & Loyalty Director in well-known organizations.

In his earlier career, Guillaume held positions such as e-Business Consultant, Co-Founder & Consultant, Membership Marketing, and Conversion Marketing Assistant at companies like Scinetik, IJENKO, and Viadeo.

Guillaume Manlhiot's diverse background and deep expertise make him a valuable resource for businesses seeking to enhance their digital marketing strategies and product management efforts.