Guillaume JACOB

Guillaume JACOB is a Product Owner & Consultant Digital with a strong passion for E-commerce and Digital Marketing. He is also the Founder of Poupi, a colorful and French-made bicycle brand.

Guillaume holds a Master's degree in Digital Strategy & Growth Hacking from INSEEC, where his thesis focused on the social media influence on tourism experience. He also completed an Exchange Program in Marketing & Brand Communication at Sungkyunkwan University, as well as studied Pre-Medicine/Pre-Medical Studies at Universit de Bourgogne for two years.

With a diverse professional background, Guillaume has worked in various roles including Consultant Digital at Smile Open Source Solutions, Founder at Poupi, Business Analyst at Groupe SEB, Project Manager in Digital & Application at Sodexo, Business Analyst at Printemps, WebMarketing Manager at Fossil Group, Inc., and Sales Manager at Fossil Group, Inc. Prior to these roles, he also worked as a Sales Representative at Hollister Co. and Decathlon France.

Guillaume JACOB excels in digital strategy, growth hacking, e-commerce, marketing, brand communication, project management, business analysis, web marketing, and sales. With his expertise in these areas, he has successfully navigated through various positions in different organizations, showcasing his versatility and skills.