Guillaume Cossou

Guillaume Cossou is a seasoned professional in the advertising, digital, and sports marketing industries with 19 years of experience.1 He currently holds the position of Co-CEO at Publicis Sport.13

Professional Background

Guillaume Cossou's career is deeply rooted in the intersection of marketing and sports. His expertise spans various aspects of the industry, including:

• Sports Marketing: He has demonstrated a strong understanding of the complexities involved in sports marketing.35
• Digital Advertising: With his extensive experience, he likely has a solid grasp of digital marketing strategies.
• Brand Partnerships: Cossou has worked on projects involving major brands such as Visa, showcasing his ability to create impactful marketing initiatives.4

Notable Projects

Some of the recent projects and events Guillaume Cossou has been involved with include:

• TotalEnergies Africa Cup of Nations: He was part of the team working on hospitality aspects of this major sporting event.2
• Visa's "Pas sans vous" (Not Without You) Program: Cossou was involved in creating this initiative aimed at Seine Saint-Denis, demonstrating his commitment to socially responsible marketing.4
• Braun France Partnership: He announced a partnership between Braun France and Gwladys Lemoussu, a Paralympic triathlete, showing his involvement in brand ambassador collaborations.6

Personal Interests

While not explicitly stated, it's worth noting that Guillaume Cossou appears to have a personal connection to sports:

• He is a former karateka, which likely informs his understanding of the sports industry from an athlete's perspective.35
• His passion for sports is evident in his professional focus and the projects he undertakes.

Guillaume Cossou's LinkedIn profile serves as a platform for him to share insights about the sports marketing industry, announce new partnerships, and discuss various projects he's involved with in his role at Publicis Sport.