Guillaume Berry

Guillaume Berry is a design professional currently working at Liip with the title "Design Mixologist (working title...)".1 He is an experienced designer with a diverse skill set and background in various aspects of design and digital strategy.

Professional Experience and Expertise

Guillaume's expertise spans several areas of design:

• Art Direction: He leads visual design projects and is responsible for creating dynamic style guides.1
• UX Design: He specializes in information architecture and user experience design.5
• Branding: Guillaume has built expertise in branding strategies.24
• Mobile Design: He is knowledgeable about mobile design best practices and keeps up with design technology trends.1

Career History

Before his current role at Liip, Guillaume worked as:

• A senior interactive designer at Antistatique.6
• One of the co-organizers of the Lyon chapter of IxDA (Interaction Design Association).6

Skills and Approach

Guillaume is known for:

• Strategic Thinking: He combines his training and experience in strategy, branding, and communication.2
• Documentation: He emphasizes the importance of documentation and collaboration in design processes.3
• System Thinking: His approach involves considering the broader context and systems in design work.3

Additional Interests

Outside of his primary work, Guillaume has been involved in:

• Giving lectures about design, system thinking, and collaboration.3
• Specializing in type design, alongside his work in branding and UX/UI design.4

Guillaume Berry's LinkedIn profile can be found under the username "guillaumeberry", where more details about his professional experience and current work at Liip may be available.15