Guilherme Zorzeto

Guilherme Simile Zorzeto is a former professional basketball player who brings energy, passion, and love to his career. With a strong background in market analysis, he has over 10 years of experience in Category Management, Trade Marketing, and Loyalty/CRM in industries and consulting.

Guilherme is skilled in managing consultants, leading budgets, setting area objectives, and creating career plans aligned with HR to build high-talented and efficient teams. He excels in developing and executing category management strategies based on customer data and in collaborating with various business areas like marketing, sales, private label, pricing, logistics, and operations.

His expertise includes working with renowned CPGs such as Coke, P&G, Diageo, Red Bull, and Bimbo, building and executing business plans with retailers, and managing clients at all levels of seniority. Guilherme also has experience in launching loyalty projects focusing on customer-centric decisions and implementing mentoring programs with high standards.

Guilherme's educational background includes an Executive MBA in Business Management from the University of São Paulo, specialization in Mathematics, Statistics, and Business Intelligence, and bachelor's degrees in Marketing from various institutions. He also holds certifications in Microsoft Office and English language and literature from prestigious universities.

Professionally, Guilherme has held key roles in organizations like EY, where he served as a Senior Consulting Manager, and dunnhumby, where he worked in roles such as Business Development & Innovation Lead, Beverages & Innovation Lead, and Market Research Analyst. He has also worked in positions focusing on Category Management, Loyalty/CRM, and Client Analytics.