Guilherme Pinho Bonifacio

Guilherme Pinho Bonifacio is a highly accomplished entrepreneur and business leader in Brazil's retail and logistics industry. He attained his Bachelor's degree in Economics from the prestigious Universidade de São Paulo. With over a decade of experience in strategy, innovation, digital, entrepreneurship, business management, and logistics, Guilherme has garnered a reputation as an expert in startups, marketplaces, last-mile logistics, food delivery, and retail.

Guilherme is the Founder & COO of Mercê do Bairro, which operates as an e-commerce platform pioneer for local businesses, providing them with the necessary tools to develop their digital presence. He also served as an Entrepreneur and Angel Investor at Sabbatical and as the CEO and Founder of Rapiddo Entregas, where he delivered a one-hour guarantee for delivery in over 30 cities. Guilherme co-founded Cheftime, an online grocery delivery platform that delivers recipe kits, and iFood.com, an online food ordering system. He started his career as a Disk Cook Manager at iFood.com and as a Business Analyst at Gradus Consultoria, also working as a consultant at TerraForum Consulting, IASO Consulting, and Pensa.

Guilherme's skills and experience revolve around strategy, innovation, entrepreneurship, logistics, and sales. He is passionate about developing startups and working on marketplaces, last-mile logistics, and food delivery. Guilherme is a former member of the Advisory Board at Sempre FEA, the Alumni Association of the School of Economics, Business & Accountancy (FEA-USP).