IESE Business School

EADA Business School

Insper Instituto de Ensino e Pesquisa

Echos Desirable Futures Lab

ESPM Escola Superior de Propaganda e Marketing

Cofounder & CEO at Apptite

Mentoring startup entrepreneurs in commercial ventures and go to market evolution.

PUC angels

Startup Mentor

Building advanced sales machines within the financial services market, enhanced by strategic integration of Gen AI to optimize performance and scalability.

Ticket

Business Development Strategist

- Joined this Domo Ventures-backed HRTech to build a high-performance sales machine from scratch, with a focus on business development targeting large enterprises.
- Hired and trained a dedicated sales team, executing an integrated inbound and outbound sales strategy through HubSpot, complemented by content marketing and performance media strategies, which resulted in a 5x increase in qualified leads.

Learn to Fly

Sales and Marketing Director

- Strategic Business Development & Sales Leadership: Founded and scaled Apptite, which became one of the top 4 food delivery apps in Brazil, standing alongside industry giants iFood, UberEats, and Rappi. This achievement was reinforced by prestigious recognitions from Endeavor, Forbes, and KPMG for the company's innovation, growth, and impact. Achieved R$50 million in sales by establishing strong market positioning and driving growth through innovative strategies.
- Revenue Growth Through Strategic Partnerships: Successfully acquired customers at a low CAC by using a combination of platform chefs, partnerships with digital influencers, and a robust content-driven strategy. Additionally, leveraged strategic B2B partnerships with fintechs and other service platforms to further optimize customer acquisition and retention. These efforts contributed to sustained revenue growth and competitive advantages in a highly saturated market.
- Investment & Fundraising Success: After bootstrapping the business from inception, successfully raised seed and Series A fundraising rounds from top venture capital firms. Led the most successful crowdfunding campaign in the company’s sector, securing vital capital that bolstered business expansion, product development, and customer growth initiatives.

Apptite

Cofounder & CEO 

- Created from scratch the first fitness and nutrition App in Brazil based on a subscription business model. Reached 100K users all over the country with a 100% digital strategy. 
- Created the branding, naming and positioning strategy. 
- Doubled the attendance number by using a new customer acquisition strategy based on digital influencers, performance and social media marketing
- Sold the company to one of the largest sports media companies in Brazil (Norte Marketing).

DNA Plus

Founder & CMO

SME Turnaround: Business Transformation of the SME Market. (Latam)
▪ Data Driven Decision: Big Data & Market Intelligence.
▪ Market Landscape to understand Market Opportunity.
▪ Potential calculation per company and address geolocation (Google).
▪ Creation of portfolios based on potential and geographical location.
▪ Training program and WS to provide Analytical models and Machine Learning tools (Purchase propensity, churn reduction and others).

Global Incentives Plan Implementation in Direct Sales. (Latam)
▪ Consultancy with AT Kearney to define a global framework and best practices for the Direct Sales in the Telefonica foodprint.

B2B Latin America Strategic Plan (Arg, Chi, Per, Col, Bra, CA).
▪ Definition of strategic initiatives jointly with the country based on the local needs and priorities. Calculation of impacts on the business

Telefónica

Global Head of Business Development and Go-to-Market

- Negotiated and distributed Sales Targets through the entire commercial area (> 200 senior sellers), based on historical performance and Market Potential models.
- Developed and implemented incentive campaigns (ranking system and rewards) to leverage strategic services.
- Developed business forecasting, GTM planning and performance reporting.
- Explored new business categories with an opportunity assessment and then build external partner relationships quickly.

Senior Sales & Business Development Manager

- Managed the pipeline and main metrics of the marketing team. Forecast, track and report on funnel progression, campaign, and channel attribution. 
- Created a digital marketing strategy based on high quality content through blogs and newsletters to attract and retain new customers with low CAC. 
- Developed market analyses along with research institutes and strategic consulting to identify new business opportunities
- Generated leads for the commercial area based on internal and external (market research) information along with the BI area. Promoted special events with top clients to improve relationship and generate new opportunities.

Marketing Manager

- Developed and sold audience insights, data and analytics to help clients like Unilever and Bicenture make more precise business decisions. Generated reports and analyses, followed by presentations and recommendations, for directors and category managers.

Nielsen

Sales Consultant Manager

- Developed new voice and data services based on a subscription model, which significantly raised ARPU and the Market Share of Telefonica’s corporate segment.

Guilherme Parente