Guilherme Campos

Guilherme Campos is the co-founder and CEO of Dr. JONES, a Brazilian male hygiene and beauty brand that operates under a direct-to-consumer (D2C) model.1 He founded the company in 2013, initially with a B2B business model and physical retail sales, before pivoting to a digital D2C approach in late 2019.1

Career and Entrepreneurship

Guilherme's entrepreneurial journey in the personal care industry includes:

• Co-founding Dr. JONES in 20132
• Serving as Co-Founder and Co-CEO of Dr. JONES from 2011 to 20223
• Currently holding the position of Managing Partner at Home Shave Club since 20193

Dr. JONES Growth and Achievements

Under Guilherme's leadership, Dr. JONES has experienced significant growth:

• The company attracted 70,000 active customers in the last 12 months
• Sales nearly tripled in 2020, reaching $660,000
• In 2021, sales surpassed $1.4 million
• The goal for 2022 was to exceed $4 million in sales, with a target of $10 million for 20231

Funding and Expansion

Guilherme has been instrumental in securing funding for Dr. JONES:

• The company raised several million dollars from VC funds such as Astella, Igah, and IgniteXL
• In 2021, Dr. JONES launched an equity crowdfunding offer on the Kria platform, aiming to raise around $686,000
• This crowdfunding initiative was part of a larger $1.5 million bridge round in preparation for a Series A funding round1

Guilherme Campos' vision for Dr. JONES includes expanding both online and offline strategies, with a focus on customer acquisition, marketing, and leveraging the power of the brand's community.1