Guilherme Mendes Ayala

Guilherme Mendes Ayala is the Chief Marketing Officer (CMO) at Reebok.3 He is a seasoned marketing professional with over 15 years of experience in the retail and entertainment industries.2

Professional Background

Ayala's career has been focused on marketing, particularly in the retail sector. As the CMO of Reebok, he plays a crucial role in shaping the company's marketing strategies and brand positioning.

Education

Guilherme Mendes Ayala has a strong educational background:

• He holds a Bachelor's Degree in Economics, which he obtained between 2011 and 2015.1
• In 2013, he participated in an Exchange Program in Economics.1
• In 2020, he further enhanced his skills by studying Behavioral Finance.1

Location

Ayala is based in São Paulo, Brazil.12 This suggests that he likely oversees Reebok's marketing efforts in the Latin American region or possibly on a global scale from this location.

LinkedIn Profile

His LinkedIn profile can be found under the username guilhermemendesayala, which aligns with the information provided in the query.

Guilherme Mendes Ayala's role as CMO at Reebok, combined with his extensive experience in marketing and his educational background in economics and finance, positions him as a key figure in Reebok's leadership team, responsible for driving the brand's marketing initiatives and strategies.