Guilherme Ayala is an accomplished marketing and communication expert with several years of experience in the film and entertainment industry. He began his career as a Redator/Jornalista at 89 - A Rádio Rock, where he honed his skills in content creation and news publication. He later moved on to become the Communications Coordinator at PlayArte Pictures, where he was responsible for controlling communication materials and crafting high-quality press releases.

Guilherme's talent and expertise in the film and entertainment industry did not go unnoticed, as he was later appointed as the Gerente de marketing at O2 Filmes. In this position, he coordinated press activities and controlled the communication materials for marketing campaigns. He is currently the Diretor executivo do grupo at Dodo Filmes, where he oversees the coordination of activities of the press office and the production of content for promoting products and services.

Guilherme is an alumnus of Centro Universitário Nove de Julho, where he obtained his bachelor's degree in Propaganda e Publicidade, Comunicaçào Social. He also studied Especialização em Cinema, Humanidades e Filosofia, Comunicação e Estudos da Mídia at Pontifícia Universidade Católica de São Paulo, further developing his communication skills. He also has a degree in Sommelier de Vinhos from Centro Universitário Senac.