Guido Campello

Guido Campello is a prominent figure in the lingerie industry, serving as the Partner and Owner of Journelle, a luxury lingerie retailer. He, along with his wife Sapna Palep, acquired Journelle in 2019, rescuing the company from bankruptcy and revitalizing its operations to focus on both e-commerce and boutique retailing.14

Professional Background

Before his role at Journelle, Campello was also the CEO of Cosabella, another well-known lingerie brand. His leadership has been instrumental in adapting to changes in the retail landscape, particularly emphasizing the importance of selling across multiple platforms and enhancing direct-to-consumer sales strategies.12 Under his guidance, Journelle aims to be a platform that supports independent designers, likening it to "the Etsy of intimates".1

Business Philosophy

Campello advocates for a broad distribution strategy, suggesting that brands should be present on various platforms to maximize reach and cater to diverse customer bases. He believes that differentiation in product offerings across these platforms is crucial for success.1 His insights into inventory management have also led to significant operational changes at Journelle, allowing for more agile responses to market demands.2

Personal Insights

Guido Campello is based in New York City and has been actively involved in discussions about the future of retail and the evolving role of brands within it. His approach combines traditional retail wisdom with modern e-commerce strategies, positioning Journelle as a forward-thinking player in the intimate apparel market.34