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Grisha Serov
Product & Retail Designer
Grisha Serov is a multidisciplinary product designer and architect specializing in the beauty market. His career, which began in the late 90s with digital illustrations, has evolved into working with iconic brands like Sephora, Comme des Garçons, Yohji Yamamoto, and others to create objects of desire.
Grisha Serov holds a Master's degree in Marketing/Marketing Management from Peter the Great St. Petersburg Polytechnic University. He has held various key positions such as Retail Design Director at ООО Алькор и Ко (Л'Этуаль), Retail Innovations and Design Executive, Design Manager at HARMAN International, Creative Director at Yohji Yamamoto Parfums, among others.
Throughout his career, Grisha Serov has garnered multiple awards including CES, IF, Reddot, Fragrance Foundation awards, Gold Pentawards, and Gold Popai for his innovative and visually appealing designs in the beauty industry.
