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Griffin Thall
Co-Founder | Pura Vida | Forbes 30 Under 30
Professional Background
Griffin Thall is an accomplished entrepreneur who has made a significant mark in the jewelry and lifestyle space as the CEO and Co-founder of Pura Vida Bracelets. Under his leadership, Pura Vida has evolved into a multi-million-dollar brand that reflects not only stunning jewelry but also a genuine commitment to social responsibility. The brand started as a small venture in San Diego, California, when Griffin, alongside his college friend and artisans from Costa Rica, launched Pura Vida after realizing the unique beauty of handmade bracelets and the stories behind them. In less than a decade, Griffin propelled the brand from humble beginnings, selling merely a few hundred bracelets a month, to becoming a globally recognized name worn by millions.
Over the years, Griffin has embraced digital innovation to expand Pura Vida’s reach. He has expertly utilized digital marketing, social media, and influencer marketing strategies, which have been instrumental in the brand's rapid growth and high engagement levels. Notably, Pura Vida's Instagram account boasts nearly 2 million followers, showcasing its status as the #1 most-engaged jewelry brand on the platform. Griffin’s forward-thinking approach to marketing has distinguished Pura Vida in a competitive industry, setting new standards for how jewelry brands connect with their consumers.
Education and Achievements
Griffin Thall holds a Bachelor of Science (B.S.) degree in Marketing from San Diego State University. His educational background equipped him with the foundational skills necessary to conceptualize and launch a successful brand. Armed with vision, creativity, and an entrepreneurial spirit, he made the bold decision to combine his academic knowledge with his passion for entrepreneurship.
Griffin's hard work and innovation have not gone unnoticed. In 2015, he earned a spot on Forbes' prestigious “30 Under 30” list, recognizing his contributions to the business world at a young age. This accolade is a testament to the foundation that Griffin built for Pura Vida Bracelets, which has also been noted as one of Inc.'s 5,000 Fastest-Growing Companies in America. Moreover, Pura Vida has been honored as LA Business Journal’s DTC Brand of the Year, celebrating its impact, growth, and outreach.
Another significant achievement during Griffin's tenure was securing a monumental $130 million investment in 2019 from the renowned lifestyle brand Vera Bradley, showcasing an endorsement of confidence in Pura Vida's market positioning and potential for future growth. This investment has enabled Pura Vida to further its mission to empower artisans and support community-focused initiatives.
Commitment to Social Impact and Community
Griffin Thall's vision extends beyond the success of Pura Vida Bracelets as a brand. He is keenly focused on creating positive change in the lives of others. Since its inception, Pura Vida has employed over 800 global artisans, providing them with stable, full-time jobs, which in turn supports their communities and families. Griffin understands that the essence of the brand lies not just in revenue but in the stories and the lives being transformed through art and craft.
In addition, Pura Vida has actively engaged in charity work, having raised more than $2 million for charitable organizations and causes that resonate with their brand mission. Griffin believes in the power of giving back, and this commitment has ingrained a strong sense of community into the fabric of Pura Vida. The brand’s collaborations with various non-profits and charitable initiatives are a reflection of its dedication to making a lasting impact in the world.
Overall, Griffin Thall exemplifies the qualities of a modern entrepreneur. With combined expertise in marketing, a heart for artisans, and an unwavering dedication to social responsibility, he has positioned Pura Vida Bracelets as a leader in the industry. His journey is an inspiration to aspiring entrepreneurs and a reminder of the importance of intertwining business success with ethical practices and community support.