Gretchen Sauer

Gretchen Sauer is a seasoned professional in the automotive industry, currently serving as the Head of Strategy & Transformation for Enthusiast Vehicles at Ford Motor Company since January 2024. She previously held the position of Truck Communications Manager at Ford from December 2020 to May 2021, where she was responsible for overseeing communication strategies related to Ford's truck lineup.1

Professional Background

Gretchen has accumulated extensive experience at Ford, having worked in various capacities:

• Maverick & Ranger Marketing Manager (January 2023 - January 2024)
• Senior Manager, Customer Insights (May 2021 - December 2022)
• Lincoln MKC & Corsair Brand Manager (April 2017 - December 2020)
• Sales Zone Manager for the Dallas Region (October 2013 - June 2016) among other roles.1

Her career at Ford began in 2016 as a Lincoln Product Marketing Analyst, and she has progressively taken on more significant responsibilities within the company.

Education

Gretchen holds an MBA from the University of Michigan's Stephen M. Ross School of Business, which she completed between 2017 and 2019. She also earned a Bachelor's Degree in Business Administration with a focus on Marketing from The Ohio State University, where she graduated in 2013.1

Skills and Expertise

Sauer is recognized for her strategic thinking and leadership within the automotive sector. Her expertise includes marketing strategy, customer insights, and brand management, particularly for enthusiast vehicles and trucks. She is noted for her ability to integrate customer feedback into product development and marketing strategies.12

Gretchen's career reflects a strong commitment to innovation and consumer engagement in the automotive industry, making her a key player at Ford Motor Company.