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Gretchen McCulloch
Internet Linguist
Gretchen McCulloch is a prominent Canadian linguist known for her work in internet linguistics. She serves as the Resident Linguist at WIRED, where she writes a column focused on the language of the internet, analyzing trends and phenomena in online communication. Her insights often cover topics such as emoji usage, internet memes, and the evolving nature of language in digital contexts.12
McCulloch is also the author of the New York Times bestselling book Because Internet: Understanding the New Rules of Language, published in 2019. This work explores how online communication has shaped contemporary language and has received critical acclaim from various media outlets, including The New York Times and NPR .124
In addition to her writing, she co-hosts the podcast Lingthusiasm with Lauren Gawne, which aims to make linguistics accessible and engaging to a wider audience. McCulloch has a master's degree in linguistics from McGill University and has previously contributed to other platforms, including The Toast and Slate Magazine .123
Her work emphasizes bridging the gap between academic linguistics and public understanding, making her a significant figure in discussions about language in the digital age.24
