Grace Coelho

Greicy Coelho is a seasoned UX Researcher Consultant with over 10 years of experience in user research, spanning various industries and countries like Brazil, Portugal, and England.

She excels in translating user needs into actionable insights to empower teams in creating intuitive digital experiences that drive revenue, loyalty, and product success.

In her User Research projects, Greicy delivers a well-crafted research plan, recruits suitable participants, designs effective surveys, conducts generative research and usability tests, and synthesizes insights into valuable opportunities.

Her journey includes roles in advertising agencies, start-ups, the Federation of industries in Brazil, and digital marketing strategy, where she honed her skills in understanding user needs and crafting impactful strategies.

Greicy's expertise lies in uncovering why people behave the way they do in various contexts, emphasizing the importance of user understanding in the new digital economy based on participation.

She is fluent in Portuguese, English, and Spanish, offering consultations in these languages, and is currently pursuing a Ph.D. Thesis on user participation in the Sharing Economy, applying generative research techniques.