Gregory Troussov

Gregory Troussov is a prominent marketing expert based in Moscow, Russia. He is recognized for his extensive experience in marketing, particularly in relation to the Russian market. Troussov is a professor of marketing at Moscow State University, where he contributes to the academic field through teaching and research. Additionally, he has authored a book titled "They Come and Buy," which discusses consumer behavior and marketing strategies tailored for Russian consumers.12

In his professional career, Troussov has been involved in various marketing initiatives and has established himself as a leading figure in the industry. His insights into marketing to Russian audiences have made him a sought-after speaker and consultant.2 With over 271 connections on LinkedIn, he actively engages with professionals in his field, sharing knowledge and expertise.1