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Gregory Nathanson
goPuff Senior Category Manager Grocery & Frozen
Professional Background
Gregory Nathanson boasts a remarkable career in the food and grocery industry, marked by his extensive expertise in sales, marketing, and category management. Currently serving as the Senior Category Manager for Grocery & Frozen at goPuff, he plays a critical role in enhancing product offerings while driving sales growth in a competitive market. His experience spans over two decades, during which he has held various influential positions, allowing him to develop a robust understanding of the intricacies of food merchandising and consumer preferences.
Before his tenure at goPuff, Gregory excelled as the Director of Sales Marketing at Dotta Foods, LLC, where he was instrumental in crafting strategic initiatives that elevated brand visibility and increased market share. His ability to lead high-performing teams and analyze market trends has made him a sought-after figure in the food industry. Previously, as the Director of Merchandising at Mother's Market & Kitchen, Gregory successfully managed product assortments and promotional strategies that drove profitability in a fast-paced retail environment.
His rich experience also includes roles as a Grocery Buyer at Super King Markets and as an Account Executive at DPI Specialty Foods. In these roles, Gregory honed his skills in vendor negotiations, product selection, and inventory management, enabling him to deliver exceptional results consistently. Throughout his professional journey, he has displayed an aptitude for identifying emerging trends and leveraging them to create innovative product solutions that resonate with consumers.
Moreover, as the Managing Partner at Bridge 2 Market Group, Gregory provided strategic oversight that fueled the firm’s growth and enhanced client relationships within the industry. His previous experience includes leadership positions such as Senior Buyer Manager at Fresh & Easy and Vice President of Sales & Marketing at City Glatt, Inc., where he made significant contributions to these organizations by implementing data-driven marketing strategies and optimizing sales performance.
Gregory has also held senior roles that have encapsulated broader responsibilities, including serving as the Corporate Western Regional Merchandising Manager at Gourmet Award - Tree of Life. His background includes experience across various companies such as Gourmet Award Southern California Division, The B. Manischewitz Company, and Billings-Horn Food Brokerage, showcasing his versatility and leadership within the grocery sector.
As an Independent Key Account Manager at Certified Grocers of California (GSC Div.) and in previous sales management roles, Gregory demonstrated the ability to strengthen relationships with key clients, driving sales through exceptional customer service and a keen understanding of client needs. His work as Area Sales Key Account Manager at JC Products/Olsen Foods/Universal Foods equipped him with valuable insights into account management and strategic sales practices, solidifying his reputation as a capable and results-oriented leader.
Education and Achievements
Gregory Nathanson's educational background is well-suited to his professional career, with studies in Business & Marketing Certificates at LA City College providing him with a solid foundation in essential business principles and marketing strategies. Furthermore, his professional culinary training at Epicurean Culinary Schools has allowed him to merge his culinary passions with his marketing acumen, offering a unique perspective to the grocery and retail sectors.
His educational qualifications not only illustrate his commitment to mastering his craft but also reflect his dedication to continuous learning and professional development. This combination of business and culinary expertise complement Gregory's role in the grocery industry, providing him with a profound understanding of consumer behavior, product placement, and market dynamics.
Achievements
Throughout his illustrious career, Gregory Nathanson has achieved numerous accolades that reflect his contribution to the food and grocery industry. As a respected leader, he is recognized for consistently exceeding sales targets and enhancing product strategies that align with evolving market demands. His collaborative approach to sales and marketing has fostered sustained growth and innovation in every organization he has worked with.
Gregory is widely regarded for his understanding of customer needs and market trends, making him a valuable asset to any team. His ability to cultivate partnerships, streamline operations, and develop sales strategies has propelled brands to success in a highly competitive landscape, underscoring his status as a thought leader in the grocery and frozen food industry.