Gregory Friend

Gregory Friend is a digital media and research professional currently serving as the VP of Content, Strategy, & Insights at Nativo Inc.1 He describes himself as a "digital media and research guru" who enjoys taking on challenges.1

Professional Background

Gregory has extensive experience in the digital marketing and content strategy space. At Nativo Inc, he focuses on leveraging data and insights to drive content performance for brands. His work involves:

• Analyzing performance data to provide valuable insights for finance brands in healthcare contexts2
• Emphasizing the importance of content-focused strategies in the age of smart algorithms3
• Exploring ways to engage younger generations like Gen Z through content marketing4

Expertise and Approach

Friend's approach to digital marketing and content strategy is characterized by:

• A data-driven mindset, often sharing "Friendtastic Findings" based on Nativo's performance data2
• Focus on contextual relevance, particularly in sectors like healthcare and finance2
• Emphasis on moving beyond traditional metrics to measure content impact more effectively5

Education

Gregory Friend received his education from Northwestern University, which likely contributes to his analytical and strategic approach to digital media.1

Through his posts and professional activities, Gregory Friend demonstrates a keen interest in the evolving landscape of digital marketing, content strategy, and the use of data to drive insights and performance in the industry.