Gregory Ciotti

Gregory Ciotti is a prominent figure in content marketing, currently serving as the Director of Product Marketing at Owner.com, which focuses on online ordering and website building for restaurants. He previously held significant roles at Shopify, where he led content and editorial efforts across the Growth & Communications teams, and was also the first marketer at Help Scout, a customer support software company.

Ciotti's expertise lies in developing effective content strategies that resonate with audiences and drive engagement. He emphasizes the importance of educational content that helps businesses succeed, reflecting his belief that successful marketing should empower customers rather than just push sales.24 His work at Shopify included creating a variety of content formats such as blog posts, podcasts, and video courses aimed at supporting eCommerce entrepreneurs.35

In addition to his professional roles, Ciotti is an advocate for integrating SEO with content marketing strategies. He has shared insights on the evolving landscape of content marketing, particularly the rise of creator-led strategies that decentralize brand messaging and focus on individual voices.16 His approach often highlights the significance of video content and personal branding in enhancing user engagement and brand loyalty.1

Ciotti is active on social media and maintains a personal website where he shares insights on product marketing and organic growth strategies. His LinkedIn profile can be found under the username "ciotti," showcasing his extensive network and professional background.7