Gregor Cooney

General Manager / Investor & Advisor

Gregor Cooney is a seasoned professional in the fields of customer experience (CX) and general management, currently serving as an Advisor at Perion Labs. He has extensive experience in high-growth businesses, particularly in marketing and operational roles.

Professional Background

Current Role: Advisor at Perion Labs, focusing on strategic guidance in digital startups and blockchain technology.
Chief Marketing Officer at Banxa: Since April 2022, Cooney has been leading marketing efforts at Banxa, a company dedicated to facilitating access to Web3 through its payment solutions. His role involves enhancing global reach and conversion rates for partners in the cryptocurrency space.1
Previous Positions:
- General Manager at Classic Group: From December 2020 to June 2022, he managed operations for one of New Zealand's largest residential developers, focusing on improving customer experiences through technology.1
- Chief Growth Officer at Crowd Media: In this role, he identified new revenue streams and partnerships from July 2018 to January 2019.1
- General Manager at CROWD.: He launched the agency division of Crowd Mobile, a data-driven influencer marketing agency, from July 2017 to September 2018.1
Investor/Advisor Roles: Cooney has also served as an investor and advisor for various startups, including Gummi Pets and The Social Club Co., where he helped drive influencer marketing campaigns across Australia and New Zealand.1

Education

Victoria University of Wellington: Bachelor of Commerce in Marketing & Commercial Law (2007-2009).
London Business School: Completed courses in Leadership and Finance for Non-Finance Executives (2015-2016).1