Gregg Archibald

Gregg Archibald is the Managing Partner at Gen2 Advisors, a consulting firm specializing in the market research industry. With over 30 years of experience, he has worked extensively on both the brand and supplier sides, which has equipped him with a deep understanding of the needs of brands and the capabilities of suppliers.35

Archibald is recognized for his strategic insights and has dedicated his career to fostering growth and improving profitability within organizations. His expertise encompasses areas such as marketing insights and organizational growth, making him a notable figure in the industry.24 He has also contributed to discussions on market research trends, emphasizing the importance of impactful insights in marketing strategies.2

Before his role at Gen2 Advisors, Archibald held positions at various prominent companies, including CEB and Marriott, further enhancing his credentials in market strategy and consulting.5 He is based in Glen Allen, Virginia, and can be contacted via phone or email for professional inquiries.1