Greg Whitfield

Greg Whitfield is a co-founder and the Director of Dineplan, a leading restaurant reservation management platform based in South Africa. His professional background includes experience in investment banking prior to venturing into the tech and hospitality sectors. Whitfield co-founded Dineplan in 2011, initially starting with a different concept known as "Come Dine," which later evolved into the current reservation management system due to market needs and challenges faced in scaling the original idea.14

Under his leadership, Dineplan has grown significantly, processing millions of reservations annually and expanding its services to enhance the dining experience for both restaurants and customers. The company focuses on streamlining restaurant operations through technology, allowing diners to easily make reservations online.23 Whitfield has been instrumental in driving the company's vision to innovate within the restaurant industry, including launching features that adapt to changing consumer behaviors.25

In interviews, Whitfield emphasizes the importance of resilience and adaptability in business, sharing insights from his experiences in the early days of Dineplan where financial struggles were common as they built their customer base.1 He continues to advocate for leveraging technology to improve service delivery in the hospitality sector.25