Greg Verdino

Greg Verdino is the Principal Consultant and Founder of CognitivePath, a strategic consultancy focused on helping organizations leverage generative AI to enhance productivity and gain a competitive edge. He has over 30 years of experience in digital transformation, having advised numerous Fortune 500 companies and held senior leadership roles in various technology firms.

Professional Background

• CognitivePath: Founded in March 2023, the consultancy specializes in guiding organizations through the complexities of AI adoption and implementation.13
• VERDINO | A Content Consultancy: He has been the President since July 2011, focusing on content strategy and marketing.1
• Dachis Group: Served as Executive Vice President, where he assisted clients like Citibank and GE in formulating digital strategies.24
• Previous Roles: Held positions at Digitas, ROO Group, Akamai Technologies, and others, contributing to digital innovation and marketing strategies.24

Education and Certifications

• Cornell University: Graduate Certificate (2023)
• Wesleyan University: Bachelor of Arts (1986-1990)
• Various certifications including "Career Essentials in Generative AI" from Microsoft and "Ethics of AI" from the London School of Economics.1

Publications and Thought Leadership

Greg is an author of notable works such as:

• "Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo" (2020)
• "microMARKETING: Get Big Results By Thinking and Acting Small" (2010)

He is also a co-creator of The Adapt Manifesto, promoting adaptability as a core principle for organizations facing rapid change.25

Speaking Engagements

As a sought-after keynote speaker, Greg has presented at numerous corporate events globally, sharing insights on digital transformation, adaptability, and future trends in business.45

Overall, Greg Verdino's expertise positions him as a leading authority in navigating the challenges and opportunities presented by AI in today's business landscape.