Greg Taylor

Associate Professor of Economics at OII, University of Oxford

Greg Taylor is an Associate Professor and Senior Research Fellow at the Oxford Internet Institute (OII), University of Oxford. He holds a PhD in economics from the University of Southampton and specializes in the economics of online markets and technology goods.

Research Focus

Taylor's research primarily addresses the industrial economics of technology markets, with a strong emphasis on competition policy and regulation within the tech sector. His work covers various topics, including:

Competition in Data-Rich Markets: Examining how data influences market dynamics and competition.
Intermediary Bias: Investigating how biases in online platforms affect competition and consumer choices.
Bundling of Digital Goods: Analyzing the implications of bundling strategies in technology markets.
Online Advertising: Studying the economics of online advertising and its effects on market behavior.

His research is theoretical but aims to address practical issues faced by policymakers and regulators, particularly concerning industrial regulation and competition policy for technology industries. He has advised government bodies, including the UK’s Competition and Markets Authority, on these matters.1 2 4 6

Teaching and Outreach

In addition to his research, Greg Taylor teaches a course in Internet Economics for MSc students at the OII, where he aims to introduce economic concepts to broader audiences. He is also involved in various projects that apply economic theory to real-world challenges in technology markets.2 4 5

Publications and Contributions

Taylor's work has been published in leading academic journals, and he has contributed to discussions on significant regulatory issues, such as the implications of the Digital Markets Act in Europe.5 6 He actively engages in policy outreach, providing insights that help shape regulatory frameworks for digital markets.3 4

Overall, Greg Taylor's contributions to the field of economics, particularly regarding the intersection of technology and market regulation, position him as a significant figure in academic and policy discussions related to digital economies.