Greg Swan

Greg Swan is a distinguished thought-leader, brand strategist, and creative team leader with a wide-ranging expertise in digital and social advertising, content strategy, PR, and emerging technology.

Currently serving as the Head of Creative Innovation at Fallon, Greg specializes in crafting creative strategies that are deeply rooted in consumer insights, creative technology, PR, social platforms, and content strategy.

Throughout his career, Greg has held key positions at notable organizations such as Brainjolt, Blue Kazoo, space150, McCann, and Weber Shandwick, where he spearheaded campaigns for renowned brands like Nike, Verizon, Coca-Cola, and US Army.

Greg's notable achievements include coining the viral term '#Snowmageddon,' acting as the voice of Punxsutawney Phil on Twitter, and creating Faxbook, the world's first fax-based social network.

Additionally, Greg's teams have been instrumental in groundbreaking digital initiatives such as trending Arby's on TikTok, launching the first Snapchat from outer space, and introducing Snapchat Spectacles to professional sports.

As a futurist and technologist, Greg is actively involved in industry-defining activities, including his role in the South by Southwest Advisory Board and the 4A's Social Media Committee.

Recognized for his exceptional contributions, Greg has been honored with prestigious awards such as PR Week's 40 Under 40, Minneapolis-St. Paul Business Journal's 40 Under 40, and Social Media Professional of the Year by PR News.

In terms of education, Greg pursued a Bachelor of Arts degree in Journalism with a major in Public Relations & Advertising Promotions from Drake University.

Furthermore, Greg has a background in engineering with studies at Iowa State University.

With an illustrious professional history and a penchant for innovation, Greg Swan continues to make a significant impact in the realms of branding, digital marketing, and creative leadership.