Greg Swan

Greg Swan is a prominent figure in the marketing and advertising industry, known for his innovative approaches to creative strategy and digital engagement. He served as the Head of Creative Innovation at Fallon, a role he held from January 2021 until December 2021. In this position, he was responsible for leading the agency's perspective on modern creative marketing trends, adapting assignments to leverage technological and cultural shifts, and guiding teams in experimenting with emerging creative strategies.12

Swan's career spans over two decades, during which he has held various significant roles in major agencies. Before his tenure at Fallon, he worked at companies like McCann Worldgroup, space150, and Weber Shandwick, where he led high-impact campaigns for well-known brands such as Arby’s, Nike, and The Coca-Cola Company.24 His work is characterized by a strong focus on integrating creative content with strategic communications and technology, making him a sought-after leader in the field.

In May 2024, Swan transitioned to FINN Partners as a Senior Partner and Digital Lead, where he continues to influence the marketing landscape by developing comprehensive strategies that blend creativity with digital innovation.23 He has received numerous accolades for his contributions to the industry, including being named to PRWeek’s 40 Under 40 list and Social Media Professional of the Year by PR News.34

Swan is also recognized as a thought leader and speaker on marketing trends, frequently sharing insights through his newsletter Social Signals and participating in industry advisory boards.45