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Greg Smith
Co-Founder & CEO of Thinkific
Greg Smith is the Co-Founder and CEO of Thinkific, a leading platform that enables entrepreneurs to create, market, and sell online courses and membership sites. Under his leadership, Thinkific has grown significantly, serving over 77,000 entrepreneurs across 190 countries and generating nearly $2 billion in revenue for its users.14
Background and Career
Before founding Thinkific in 2012, Greg worked as a corporate lawyer specializing in securities law. His transition to entrepreneurship began when he launched an online LSAT preparation course as a side project, which quickly became more profitable than his legal career.135 This experience highlighted the potential for online education and inspired him to create Thinkific, alongside his brother Matt Smith and co-founders Miranda Lievers and Matt Payne.3
Achievements
- Thinkific's Growth: The platform has empowered countless individuals to monetize their knowledge through online courses. Since its inception, it has facilitated the creation of thousands of courses that have reached millions of students worldwide.45
- Public Company: Thinkific went public and achieved a remarkable annual recurring revenue (ARR) of $65 million, showcasing its significant impact in the ed-tech space.46
Personal Interests
Outside of his professional endeavors, Greg enjoys kiteboarding, spending time with his family, and engaging in outdoor activities such as camping and playing board games.12
Education
Greg holds a Bachelor of Commerce (BCom) and a Bachelor of Laws (LLB) from the University of British Columbia.25
His journey reflects a strong commitment to helping others succeed in the creator economy, making him a notable figure in the online education sector.