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Greg Shanken
CEO | Gloss | Strategic Marketing
Professional Background
Greg Shanken is a distinguished strategic online marketing expert who has made significant strides in crafting digital strategies that help businesses thrive in the digital landscape. As the former CEO of Gloss, a digital marketing and web design firm, Greg has been instrumental in transforming the online presence of various organizations by emphasizing empathy in digital strategies. His ability to create conversion-focused web designs and development strategies is the hallmark of his professional journey.
Having worked with a diverse clientele ranging from non-profit organizations to e-commerce businesses, Greg's expertise encompasses various facets of digital marketing. His dedication to understanding the unique challenges faced by his clients has propelled him to the forefront of the digital marketing industry. Over the years, Greg has honed his skills in SEO, Google Maps optimization, traffic generation, and paid advertising, making him a go-to expert for marketing executives and business owners alike.
At Gloss, Greg has led his team in developing ROI-focused marketing campaigns and conducting masterclass webinars that empower individuals and organizations to maximize their digital potential. His success can be quantified through remarkable results achieved for clients, including generating record numbers of venue tours for catering companies and substantial revenue growth for e-commerce platforms.
Education and Achievements
Greg Shanken's educational background is rooted in marketing, with a Bachelor’s degree in Marketing from Lehigh University. This academic foundation has equipped him with the necessary skills to approach marketing challenges with creativity and strategic foresight. His time at Lehigh University not only provided him with theoretical knowledge but also instilled a passion for helping businesses expand their reach and impact through effective marketing strategies.
Throughout his career, Greg has held various influential positions, demonstrating his versatility and commitment to enhancing online marketing. Prior to his role at Gloss, he served as an Outside Sales & Business Development Professional at CipherTrust and as a Sales Representative at VeriSign and Exault. These roles allowed him to develop a comprehensive understanding of sales dynamics and customer engagement, further enhancing his capabilities as a strategic marketing expert.
Notable Achievements
Greg's impact in the digital marketing sphere can be summarized through several key achievements:
- He successfully generated over 650 venue tours within 6 months for a catering company through a combination of strategic paid advertising and effective SEO efforts.
- Greg orchestrated a campaign that resulted in over $47,000 in new revenue within 60 days for an outdoor goods e-commerce company, showcasing his prowess in driving sales through digital channels.
- He significantly increased website traffic for an insurance company by 165.8% over 60 days while boosting Google Maps traffic by 174.2% year over year using advanced SEO and content marketing techniques.
These achievements exemplify Greg's dedication to delivering tangible results for his clients, solidifying his reputation as an expert in the marketing domain. His unique blend of technical know-how, strategic foresight, and empathetic approach enables him to foster meaningful connections between brands and their audiences.
Testimonials
Greg's expertise has not gone unnoticed by clients, who consistently commend his work and ability to alleviate the stresses associated with managing their online presence. Some testimonials highlight his impressive skills:
- Andy Bernstein, Executive Director of headcount.org, noted, “We didn’t really know how we wanted to be organized, what the UX was going to be, and we just kinda came in blind. And the incredible thing about working with Gloss is they helped us figure out those things.”
- Douglas Finkelstein, Executive Director of empathic.love, remarked, “I could tell from day 1 that Gloss was the solution to my constant website stress... I highly recommend Greg and Gloss to effortlessly give your website the love and attention it deserves.”
- Dean Klaus, Owner of kwikeys.com, stated, “Worth every penny, would highly recommend them to you. I'm going to keep them alongside me as my company grows. I can't thank them enough.”
These testimonials are a testament to Greg’s influence and the value he brings, showcasing how he helps businesses realize their full potential in the digital arena.
Contact Information
For those looking to tap into Greg's expansive digital marketing knowledge, he can be reached at:
- Phone: 917-620-5318
- Email: greg.shanken@glosstech.io
Whether you are an entrepreneur, a business owner, or a marketing executive, Greg Shanken is the strategic marketing expert to consult for your digital transformation journey. His innovative approach and proven techniques are designed to resonate with your audience and enhance your online presence, setting the stage for measurable success in an increasingly competitive market.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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