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Greg Schmale
Vice President, Artist Services at AXS
Professional Background
Greg Schmale is a prominent figure in the music and entertainment industry, bringing years of experience in public relations, artist services, and promotional strategies. He currently serves as the Vice President of Artist Services at AXS, a leading ticketing and event technology platform, where he plays a key role in connecting artists with their audiences and enhancing the overall concert-going experience. Greg's leadership and dynamic approach have not only helped AXS transform artist services but have also set new standards in the music industry.
Prior to joining AXS, Greg held several significant roles at Songkick, where he was the Vice President of Industry Relations. His expertise in developing relationships between artists, promoters, and fans was instrumental in fostering a vibrant concert culture. His tenure at Songkick underscored his commitment to empowering artists and ensuring that their creative works resonate with audiences worldwide.
Greg's extensive experience in the industry further extends to his time at Ticketmaster Entertainment, a titan in the ticket sales and distribution space. Over the years, he ascended through various positions, culminating in his role as Vice President of Music Services. His journey began as a Promotions Coordinator, where he honed his skills in audience engagement and marketing strategies. As he advanced through roles such as Promotions Manager and Senior Director, Greg demonstrated a unique ability to blend marketing acumen with an understanding of musical artistry, ensuring that ticket sales align perfectly with artists' visions.
Alongside his impressive professional journey, Greg also enriched his career by holding the position of Account Coordinator at Bender Goldman & Helper, where he developed foundational skills in client relations and strategic account management. His background has equipped him with a depth of knowledge that few can match in the competitive landscape of music promotions and artist relations.
Education and Achievements
Greg Schmale's educational background is as illustrious as his professional accomplishments. He earned his Bachelor of Arts degree in Public Relations from Pepperdine University, a prestigious institution known for its emphasis on communication and media management. His studies provided him with a strong foundation in public relations principles, strategic communication, and media relations, further enhancing his capabilities in the field of artist services and marketing.
During his time at Pepperdine, Greg nurtured a passion for music and an interest in the managerial aspects of the entertainment industry. This passion drove him to seek out various opportunities that would allow him to blend his academic knowledge with real-world applications, ultimately shaping his career trajectory in remarkable ways.
Throughout his career, Greg has built an impressive list of achievements that reflect his dedication and expertise. He has successfully led initiatives that not only elevated the profiles of numerous artists but also streamlined the ticket purchasing experience for fans. His adept understanding of both the creative and commercial sides of the industry has garnered him respect from colleagues and industry professionals alike.
Achievements
- Leadership Excellence: As Vice President of Artist Services at AXS, Greg has driven multiple innovative initiatives, establishing best practices that benefit artists and concertgoers alike.
- Industry Relations: In his role at Songkick, Greg played a pivotal role in creating partnerships with key stakeholders, ultimately fostering an environment conducive to artists’ success in live performances.
- Strategic Marketing Initiatives: During his extensive career at Ticketmaster Entertainment, Greg was instrumental in launching marketing strategies that resulted in significant increases in ticket sales while ensuring that promotions aligned with artists' brand identities.
- Enhanced Audience Experience: With a focus on enhancing the concert experience, Greg has implemented systems that facilitate better engagement and communication channels between artists and their fans, further solidifying the bond that exists in the live music scene.
In conclusion, Greg Schmale exemplifies a commitment to excellence in the music and entertainment industry. He continually seeks new challenges and opportunities to innovate within the realms of artist relations and public engagement. With an educational background rooted in public relations and a career marked by significant positions in reputable organizations, Greg remains a respected leader driving positive changes in how artists and fans connect through live music.