Greg Pierson

Greg Pierson is a serial entrepreneur and innovator best known for founding and leading iovation, a company specializing in online fraud prevention and authentication services.12 He served as CEO of iovation from its founding in 2004 until its acquisition by TransUnion in 2018.5 After the acquisition, Pierson continued as SVP of Global Fraud & Identity at TransUnion until December 2020.5

Key highlights of Greg Pierson's career include:

1. Co-founder and CEO of iovation, which he grew into a global leader in fraud prevention and authentication, serving 35,000 brands worldwide.23

2. Inventor of device-based reputation systems, revolutionizing online fraud management.2

3. Previously founded ieLogic, a company providing technical infrastructure for online gaming, which was sold in 2004.5

4. Worked as a Manager at Accenture, specializing in process innovation for retail clients.5

5. Recognized as an Ernst & Young Entrepreneur of the Year Semifinalist in 2015 for driving growth and innovation.4

Since retiring from his CEO role, Pierson has focused on mentoring emerging CEOs, providing advisory services, and investing in startups.3 He is currently involved in various advisory roles for companies such as OpenContext, ChemDirect, and Potent Systems.5 Additionally, he is supporting his son's racing career in the World Endurance Championship.5

Pierson holds dual B.S. degrees in Business Administration and Economics from Oregon State University.