Suggestions
Greg Needham
Esports Business Development/Partnerships Bringing Gaming to Brands.
Greg Needham is a prominent figure in the marketing and gaming industries, serving as the Founder and President of Gameplay Marketing, a full-service sales and marketing agency that specializes in the esports and gaming sector. His work focuses on connecting brands with gaming communities and culture, emphasizing the importance of gamer sentiment in marketing strategies.24
In addition to his role at Gameplay Marketing, Needham is also involved with Genuine Marketing Group Inc., where he holds multiple positions including President, COO, Secretary, Director, and Chief Strategy Officer (CSO). This company is dedicated to enhancing brand affinity and consumer confidence through innovative product authentication systems like ZPTAG®, which integrates blockchain technology for real-time product verification.125
Needham's background is characterized by a diverse range of roles in various organizations, including positions as COO, CSO, and CMO. He is recognized for his entrepreneurial spirit and creative mindset, which have contributed to his success in building relationships and driving marketing initiatives within the gaming industry.23
