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Greg Middleton
Currently taking a career break
Professional Background
Greg Middleton is a talented and experienced professional in the digital fundraising and marketing space, known for his innovative approach and ability to drive meaningful results in the non-profit sector. With a career that spans over several years in prominent organizations, Greg has held various significant roles that have greatly contributed to the charitable missions of each organization.
In his role as the Digital Fundraising Manager at NSPCC, Greg showcased his dynamic capability to strategize and execute effective fundraising campaigns utilizing digital platforms. His efforts helped raise substantial funds that went directly towards advocating for the welfare of children, demonstrating his commitment to making a difference in the lives of vulnerable populations.
Prior to his position as Digital Fundraising Manager, Greg served as the Digital Project Manager at NSPCC, where he honed his skills in overseeing complex projects, ensuring they aligned with the organization's goals while being delivered on time and within budget. His adeptness in managing cross-functional teams led to heightened efficiency and collaboration across departments.
Before his impactful journey at NSPCC, Greg held the position of Digital Marketing Officer at Comic Relief, one of the UK's leading fundraising organizations. Here, he developed and implemented digital marketing strategies that not only engaged audiences but also built strong communities around important social causes. His work contributed to the organization's profile as a leader in social fundraising.
Lastly, as a Marketing Executive at Hewitt Associates, Greg initiated his professional career in the realms of marketing and communication. This role helped him develop a foundational understanding of marketing strategies that he would later build upon in a digital context.
Education and Achievements
Greg Middleton's academic journey began at Coventry University, where he completed a BA Hons in Technical Communications. This program equipped him with critical skills in effective communication and information dissemination, both of which are extremely relevant in the fields of digital marketing and fundraising. His educational background laid a solid foundation for his professional pursuits and has been instrumental in his ability to convey complex information in an engaging and accessible manner.
During his early education, Greg attended Wilson's School, where he was recognized for his academic diligence and extracurricular activities. His time here contributed to building his leadership skills and instilled in him a passion for community engagement that has persisted throughout his career.
Achievements
Throughout his career, Greg has achieved several notable milestones, including but not limited to:
- Leading successful digital fundraising campaigns that enhanced donor engagement and significantly increased revenue for NSPCC.
- Facilitating cross-departmental collaboration at NSPCC that resulted in more efficient project execution and resource utilization.
- Creating compelling digital marketing initiatives at Comic Relief, which improved public awareness and support for key charitable missions.
- Developing strategic marketing plans at Hewitt Associates that enhanced brand presence and value.
In addition to his organizational accomplishments, Greg Middleton's commitment to professional development is evident. He continues to stay abreast of the latest trends in digital communication and technology to ensure he provides the best strategies for the organizations he is passionate about.
In summary, Greg Middleton is a dedicated professional whose diverse experiences in digital marketing and fundraising have not only advanced his career but have also significantly contributed to the missions of the organizations he has worked for. His expertise, professionalism, and genuine desire to make a positive impact in the world is evident in all aspects of his career.
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