Greg Gray

Greg Gray is a seasoned creative professional with over 20 years of experience in writing across various categories, mediums, and platforms, both traditional and digital.1 He is currently a Partner at BRIEF, a strategically minded creative consultancy that offers flexible pricing models and unique creative products to clients.1

Career Highlights

Current Role: Greg Gray has been serving as a Partner at BRIEF since April 2024.1 In this role, he brings his extensive experience in creative writing and strategic thinking to the consultancy.

Previous Experience: Throughout his career, Greg has held several notable positions:

• Freelance CD/Copywriter at Greg Gray Inc. (October 2022 - Present)
• Creative Director at Hill+Knowlton Strategies
• Associate Creative Director, Copy at TD Bank (March 2020 - August 2020)
• Associate Creative Director at FCB (March 2013 - October 2014)
• Senior Writer at DraftFCB (August 2011 - March 2013)
• Associate Creative Director at Naked Creative Consultancy (2006 - 2010)
• Senior Copywriter at FCB (2001 - 2005)
• Copywriter at Gee, Jeffrey and Partners (1999 - 2001)1

Skills and Expertise

Greg Gray is known for his:

• Strategic thinking combined with creative writing
• Ability to work across various categories and mediums
• Collaborative approach when needed, and independent work style
• Leadership in managing creative projects for major brands and organizations1

Education

Greg Gray completed his education in Advertising at Loyalist College from 1993 to 1995.1

Greg's LinkedIn profile (username: gregdgray) showcases his extensive experience in the creative industry and his current role as a Partner at BRIEF, where he continues to apply his expertise in strategic creative consulting.